Michael Bublé - Lyric video
Client: GREATWORK
A chance to marry music and motion.
A beautful story told with minimal visuals that fit Michael Bublé’s brand.
This project was a blast!
With lyric videos it's always challenging to keep the main focus on the text, but still make the visuals look interesting.
The guys at GREATWORK© gave me a lot of freedom to experiment, and we agreed to keep the look minimal and elegant.
I designed the styleframes with synesthesia in mind, and animated everything to mirror the rythm and flow of Michael Bublé's music.
Under the creative supervision of GREATWORK© my job was to:
Come up with the concept
Design styleframes
Create assets
Animate the whole thing.